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This is a real example of out from our ‘24 planning exercise for my company Aux insights.

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— 1000 clients $500k per client, $500M total revenue. — 75% Gross Margins/30% EBITDA —500+ team size — We are the definitive experts in digital marketing - Book, Podcast, etc. — We’ve expanded to Europe — We have an best-in-class talent ops - recruiting 50 people per year — Vortex is a standalone biz - doing $100M in ARR. — We have a co-invest fund and are getting ready for fund two — Major impact on STL - they’re adding flights at Lambert because of us! | | 3 Year | January 1, 2027 | — $60M Revenue - 150 clients @ $400k per client, 70% GM, 30% EBITDA Margins — 100+ team size (25 sales, 50 client service, 25 ops/admin) — Fancy office space people love coming into — Software product is in the wild and generating - $2M ARR — Hosting a conference that is loved by the industry | | 1 Year | January 1, 2025 | — $8M (20 clients, Average $400k per client) —10 repeat clients are driving rev expansion — 30+ team (10 gtm, 15 client service, 5 ops) — Ready to hire 2+ C level leaders by end of yr — Saas tool is being used for BD + client service team (dev team in place) — Meeting as a team reguarly - 1 Offsite (2-3 day), quarterly  — Thought leadership - 10k LI followers, 1000+ Email list, 50% Open Rate | | 3 Month | April 1, 2024 | — $1M (3 clients, Average $350k per client) — 5 texting relationships with dream prospects — 1 referred client — 10 team (2 sales, 5 client service, 3 ops) — SaaS tool has been used by internal team at least 2X — 2k LI Followers, 300+ Email subs |