<aside> 💡 These 3 scenarios are meant to reflect and guide what levers you intend to pull to manage and grow the business the next 12+ months. Make it your own to communicate where you’re heading in the coming year!

</aside>

90% Plan

~$800K ARR run rate by end of 2023

<aside> 🐥 Crawl - We keep running towards product-market fit experiencing slower than desired growth in ‘23 as we keep learning and building

</aside>

Revenue

• ARPA (Average Revenue Per Account)

  • Starting $360/mo in Q4 2022 and improving to $380/mo in 2023, driven by slower growth in SMB.
  • Ramp mid-market brand acquisition target ARPA of $1k/mo staying flat, adding ~1-2 brands per quarter throughout 2023.

• Customers

  • Grow customers from:
    • 37 to end 2022
    • 184 to end 2023

• Churn (Monthly)

  • Starting ~8% monthly in Q4 2022 and improving to 7% monthly by Q4 2023

Expenses

• Hiring
  • Senior Front End and Back End Engineers hired in Q4-2022
  • Product Owner/Leader brought on starting in 2023
  • Marketing Leader hired in Mid-2023 (we could cut this if needed)
  • One-time contract expenses in Q4-2022 increase Product & Engineering cost - Product consultant + data engineer to set up data pipeline.
  • Contract product designer start Q4-2022 at $4k/mo ongoing thru 2023
  • One-time bonus pay out to Lead Engineer in Q4 per his contract

Outcomes

• Reach ~$800k ARR run run rate by end of 2023, selling at a slower pace, and assuming it may take a little more time to smooth out product requirements to deliver consistent value
• Team focus on improving retention, core product, and developing features to set stage to move further up market in 2024 + beyond

60% Plan

~$1.1 M ARR run rate by end of 2023

<aside> 🚶🏽‍♂️ Walk - We find traction and makes specific bets in 2023 to accelerate growth and product development to move up market in 2024

</aside>

Revenue

• ARPA (Average Revenue Per Account)

  • Starting $365/mo in Q4 2022 and improving to $431/mo in 2023, driven by modest growth in SMB.
  • Ramp mid-market brand acquisition target ARPA of $1k/mo growing to $1.4k/mo, adding ~2-3 brands per quarter throughout 2023.

• Customers

  • Grow customers from:
    • 45 to end 2022
    • 221 to end 2023

• Churn (Monthly)

  • Starting ~8% monthly in Q4 2022 and improving to 6% monthly by Q4 2023

Expenses

• Hiring
  • Senior Front End and Back End Engineers hired in Q4-2022
  • Product Owner/Leader brought on starting in 2023
  • Marketing Leader hired in Mid-2023
  • One-time contract expenses in Q4-2022 increase Product & Engineering cost - Product consultant + data engineer to set up data pipeline.
  • Contract product designer start Q4-2022 at $4k/mo ongoing thru 2023
  • One-time bonus pay out to Lead Engineer per his contract

Outcomes

• Reach ~$1.1M ARR run rate by end of 2023 with core dream team and prove out upmarket motion in 2023 before making bigger GTM bets in 2024.
• Team focus on driving growth largely via SMB segment, while dipping our toes into selling larger +$1,000/stores.

30% Plan

$2 M ARR run rate by end of 2023

<aside> 🏃🏽 Run - We assemble it’s dream team quickly in 2023 to accelerate growth and product development and the move up market faster in 2023

</aside>

Revenue

• ARPA (Average Revenue Per Account)

  • Starting $388/mo in Q4 2022 and improving to $469/mo in 2023, driven by faster growth in SMB.
  • Ramp mid-market brand acquisition target ARPA of $1k/mo growing to $1.6k/mo, adding ~3-4 brands per quarter throughout 2023.

• Customers

  • Grow customers from:
    • 54 to end 2022
    • 363 to end 2023

• Churn (Monthly)

  • Starting ~8% monthly in Q4 2022 and improving to 5% monthly by Q4 2023

Expenses

• Hiring
  • Senior Front End and Back End Engineers hired in Q4-2022
  • Product Owner/Leader brought on starting in 2023
  • Marketing Leader hired in Mid-2023
  • One-time contract expenses in Q4-2022 increase Product & Engineering cost - Product consultant + data engineer to set up data pipeline.
  • Contract product designer start Q4-2022 at $4k/mo ongoing thru 2023
  • One-time bonus pay out to Lead Engineer per his contract

Outcomes

• Reach $2M ARR run rate by end of 2023
• Team focus on driving business growth by developing up market motion faster in 2023, assuming SMB acquisition and retention engines are humming

90% PLAN SUMMARY

60% PLAN SUMMARY

RUN SUMMARY