<aside> 💬 My simple rules for data:

1. Track EVERYTHING. ****2. Use global talent to make manual inputs into charts and tables.
2. Build capabilities to collate discordant tones in data across verticals.

Note: This has actual examples from how we run data at GrowthAssistant (numbers are changed).

</aside>

🧭 The Ultimate Agency Data Toolkit

Track what truly drives growth — clean data, clear KPIs, and seamless VA operations.

1️⃣ Active Subscriptions (North Star Metric)

What it is:

The number of Growth Assistants (GAs) currently placed with clients. This is your north star — the single metric to unify your team.

Tracking Logic:

• Count Deals with an Onboarding Date but no Offboarding Date.
• Maintained via simple GSheet formula or HubSpot export.

Chart: Active Subscriptions (Example)

Grew steadily from 300 in January to 450 in December.

2️⃣ Subscriptions Lost (Churn / Reductions)

What it is:

Tracks how many GAs were offboarded — either due to churn or resizing.